Nathan Petralia

Commerce Project Director

Nathan directs the sales, solutions, customer engagement and project management for Isobar Hong Kong’s commerce practice. Nathan worked in the digital industry for more than 15 years. He grew up and started his career in Belgium and moved to China at the age of 23. There, he founded and managed a digital design and web studio for seven years, followed by senior digital transformation roles in the B2B industry and B2C retail side. Finally, Nathan joined the global agency world since 2018 as project director.

Nathan uses his experiences with different cultures, industries, and verticals to provide customers and peers with thought leadership on unified commerce, technology, digital marketing initiatives and change management for continuous digital success. He is obsessed with ensuring every single customer gets results and are confident they made the right choice choosing Isobar as a partner.

Since joining Isobar, Nathan directed business engagements for brands including Lululemon, Pandora, Gaastra, Amore Pacific, Etude House, De’Longhi, Braun, Kenwood, I.T Apparels, Shiseido, NARS, Clé de Peau Beauté, Laura Mercier, Lanvin and Microsoft.

Besides office activities, Nathan likes travelling and discovering new places. His regular hobbies include snowboarding and trail running in the winters, fartlek, climbing, golf as well as pretty much any kind of water sport during the summertime.