Patricia McDonald

Global Chief Strategy Officer

Pats is an award winning strategist with over twenty years’ experience at the world’s most successful agencies, from BBH to The & Partnership to dentsu’s Isobar to Weber Shandwick. She has led strategic and creative development for brands from Levi’s to Unilever to Sony and Kellogg’s.  At BBH, she helped spearhead the agency’s effectiveness agenda, winning numerous IPA Effectiveness Awards over a period when the agency was the IPA’s Effectiveness Agency of the Year twice, and Campaign’s Agency of the Year three times. She was appointed to the Board in 2004, one of the youngest board members in the agency’s history, and went on to lead the agency’s flagship Levi’s business, as Global Business/Planning Director, returning the brand to creative highs with Cannes Lions in 2009 and 2010. 

 

Pats marries big brand thinking to digital and social expertise. After joining The & Partnership as a Planning Partner, she founded and led the group’s social media division and was promoted to Head of Digital Strategy in 2011. In 2012 she joined Isobar, one of the world’s largest and most awarded digital agencies as Chief Strategy Officer. At Isobar she developed innovative digital strategies, products and platforms for a host of clients and co-created the agency’s Global Planning Framework.

 

Most recently, as Managing Director, Strategy and Insight, she was responsible for building out Weber Shandwick’s planning and analytics offering, productising the agency’s strategic output and contributing to a highly successful new business run which expanded the agency’s offering beyond PR and into integrated communications, social content and digital transformation.

 

Pats combines commercial rigour with creative passion. She is a regular speaker and writer, and contributor to the APG’s best selling guide to fact-based marketing, “Eat your Greens”. She holds a double first class degree from the University of Oxford.