During the first few months of Covid-19, the UK Government advised people to stay at least 2 metres apart. We noticed that for many people this proved difficult to follow, for the younger audience especially.
To help people understand the social distancing guidance, we rapidly prototyped and developed a filter for use on Snapchat, an app which is used widely by children and young adults. Our goal was to work as quickly as possible to develop a solution that would be both effective and easy to use for all ages. The filter was live and available for use within 2 days.
User feedback states that the filter helped people to understand what 2m apart looked in real life, and for us, if we kept just one person from catching or spreading Covid-19 then it was a success. The filter had around 500 uses in total. However, if Snapchat had helped us to promote the filter, we could have driven a much larger usage.
We were very proud to come together as a team and help reduce the spread of infection in an innovative, fun way. In addition, due to the speed of our work, this filter became part of our narrative to clients to inspire and guide them in their own responses to Covid-19 as well.