Dis Moi Elliot
The Ministry of Social Affairs and Health
We created a poignant campaign that drove empathy and enhanced the French public's understanding of Autism.
Challenge
Fighting prejudice
The Ministry of Social Affairs and Health needed a campaign to combat popular misconceptions and fight prejudice by educating people to understand Autism.
Solution
Driving empathy
In order to increase the understanding and the awareness of autism we needed an immersive story that showed people what it really felt like to be autistic. We created a digital and cinema campaign and an interactive platform launched on World Autism Day. Entitled “Dis-Moi Elliot,” it followed a young boy called Elliot and the challenges he faces on a daily basis, by emulating hypersensitivity, communication challenges and repetitive behaviours.
