We turned the chaotic in-store experience brought by bad weather into an innovative business opportunity. We created a "rainy day promotion" for KFC Delivery called "God of Rain" - a limited edition rainy day menu. By leveraging real-time data from the weather App, and LBS technology, this KFC menu only shows up on rainy days. When there is bad weather, people can use the KFC App to get special offers on specific meal combos. The KFC rainy day menu has simplified à la carte into convenient combos and so it has not only attracted consumers by allowing them to order faster, but also allowed KFC more time to prepare the set meals and has greatly shortened serving time. It reduced the meal items to prepare, resulting in simpler and more efficient operation and less pressure on both in-store and delivery staff during the bad weather. More importantly, this “rainy day promotion” encouraged a consumer habit of “having KFC when it rains”.