K-bar
KFC
We launched K-bar, KFC’s first automated dessert station in Suzhou.
Challenge
Transforming the in-store experience
Today, experience is the only point of differentiation for businesses and brands. In China in particular, consumers expect brands to innovate the in store experience because produce is easily available online. So how could KFC use innovation to bring people in store, but also elevate their product?
Solution
Innovating the Experience
We worked with tech partners to design and build a robot arm that can make and serve different flavor of ice cream within 30 seconds.
Results
Robotics that boost business
The modularized movable dessert station needs no manpower during the whole order-payment-deliver process and can be easily fitted in small venues. Once scaled, it will help KFC to build its market presence and boost business.
