Istvan Busak

Head of Experience Design

István experienced the evolving digital world from an interactive agency perspective through managing various campaigns for clients, such as T-Mobile, Nestlé, Monster, Coca-Cola, Vodafone, Telco, FMCG and Automotive brands.

He implemented this on the client-side for Hewlett-Packard, as Head of Marketing and PR for the Personal Systems Group from 2009, before transferring to the successful and fast-growing Hungarian agency, Mito, in the role of Digital Account Director.

István became Regional Digital Marketing Strategist at Ogilvy in Budapest, before spending four years boosting OgilvyOne's business in Dubai, first as a Marketing Strategy Director, then as Strategic Planning Director. In this role, Istvan focused on business success and growth by planning and deploying award-winning work for the agency's key clients. István helped to set up the first IBM Interactive Experience Studio in Dubai, as a Customer Experience Strategist and Brand Planner, and POV leader.

Returning to Hungary in 2017, Istvan joined Isobar as Head of Experience Design, where he leads a team of more than 20, striving to transform the way consumers and businesses connect and interact by building on emerging technologies and disrupting brands through creating innovative digital services and experiences.