This new reality has created barriers in the consumer experience both in physical stores and in outdoor advertising, so the social networks and search engines are increasing their market share every day.
On the other hand, the e-commerce platforms are also facing new challenges due to different factors related to the production and distribution chain, so not all online business models have had a positive impact.
Performance marketing is one of the main tools to increase the sales of your electronic commerce. The increment in the competition will be the main threat to the performance of your eCommerce in the next months and we want to help you to identify what actions you should take into account to be more competitive and offer a better consumer experience.
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