The jury for the 2021 edition of the Effie Awards Europe has been announced by organiser EACA, the European Association of Communications Agencies.
Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results.
Judges look at a wide range of qualities in each campaign and evaluate entries based on proof that commercial communications was key to the success of the campaign. These qualities are summarised into four categories: Strategic Challenge, Creative Strategy, Bringing the Idea to Life and Effectiveness.
This year’s jury is composed of almost 100 industry professionals from 24 European countries and will determine 2021’s winners. The first round takes place between 30 September – 14 October. The final rounds are scheduled for 13 & 14 October (for Best of Europe), and 2 & 3 November (for multi-market/positive change effies) and will be moderated by Claire Miller and Vincent Garel.
The Grand Effie Jury will meet on 22 November to choose the best case submitted this year, and will be moderated by Sven Huberts, Global Head of Design & Innovation, Dentsu International & Isobar’s Global Managing Partner.
The winners will be announced at the online Effie Europe Awards Gala on 1 December. Check out the full jury list & profiles.
The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Procter & Gamble, The European Interactive Digital Advertising Alliance (EDAA), The European Publishers’ Council, Adforum.com & Viva Xpress Logistics.