23 reasons not to text & drive

Linear Assicurazioni

We created an influencer marketing campaign to raise awareness of an app that helps to prevent stay safe on the road.

Challenge

The importance of safe driving

We all know that texting while driving is dangerous, people continue do it. Linear knows that the use of cell phones while driving plays a pivotal role in car crashes each year, which is why it developed the app “Linear BestDriver” to prevent distracted driving. But the real challenge for the brand was finding an engaging way to persuade users that the “BestDriver” app is the best option to stay focused behind the wheel.

Solution

The 23 dumbest things you can do

To communicate the brand’s message about the importance of safe driving in an engaging yet convincing way, we partnered with italian content group The Jackal to create unmissable entertainment. Our idea was to list the dumbest things that people can do with their smartphones to drive attention to the risks of distracted driving and the result was a hilarious video that both engages and encourages users to practice safe driving habits.
Play

Results

Driving downloads

In 10 days there were +30k accesses on the website, +20k app downloads, +2.6million video views and +136k video interactions.