2 February 2021

Isobar publishes New Reality of Automotive Retail report

Isobar has launched a whitepaper to provide insights and inspiration specifically for CMOs in the Automotive industry.

Written to capitalise on new consumer behaviours and expectations as we move through the COVID-19 pandemic, the white paper draws from Isobar’s award-winning Automotive and experience design expertise across its 45 markets. 


Download the report here.


Daniël Sytsma, Chief Design Officer, dentsu Creative & Isobar, explained why this moment is important for the Automotive industry: Thanks to covid creating a sudden sense of urgency we’re looking at radical shifts in the automotive industry. Innovation programs are accelerating with a practical mindset. In this accelerated transformation, the ones who are able to shift gears now will ultimately come out on top.”

The report looks at the market trends both pre and post virus and is structured using 5 innovation opportunities as defined by Isobar’s global experts:

1. Shoppable Streams

2. Hyper-real Previews

3. On-demand Dealerships

4. Destination Cars

5. Show, Interact and Tell

Each chapter in the report includes an exploration of the opportunity, along with a global view of the trend in action in different markets around the world. The report also provides an outline of the implications of the trend as well as demonstrations of early adopters in practice and takeaways marketers can immediately put into practice. 

Jenessa Carder, Vice President, CX Strategy Dentsu Isobar said, High-touch industries, such as automotive, are among the most impacted by COVID, resulting in the most significant transformation in CX. Within weeks these high-touch experiences added dimensions becoming highly-immersive experiences consumers will surely continue to expect.”

As a global experience agency, Isobar continues to partner with its clients to engage consumers and provide products and services of value. The report is the latest in a series of papers focussing on Customer Experience, arguing that a strategic blend of creativity and technology is critical to growth. Find the other reports here. 

Isobar has a long and proud history of working in the Mobility sector. Visit Isobar.com/work to view our work.