Dah Chong Hong (DCH) Motors, Asia's leading automobile dealer and distributor has turned to Isobar Hong Kong to implement a data-driven sales solution into its showrooms.
Having invested into cloud-based CRM in recent years, including Microsoft Dynamic 365 solution, DCH Motors needed a tech partner to help to close the gap by bringing their front-line sales agent into its digital ecosystems, making use of data intelligence to drive a seamless shopping experience for every customer walk through the door.
The team at Isobar reviewed DCH’s current platforms and the showroom operation, then created a tablet optimised web application that integrates every data source from stock checking, shipment logistics, product sales info, customer database, together with the showroom customer interactions. Operate on any tablet device, it is positioned as the Digital Personal Assistant (DPA) for DCH Motor’s sales agents.
With DPA, the sales agent can retrieve product information as well as customer profile data in real-time, create conversations that are helpful, relevant, and smart. They also fill in the customer info and preferences into the DPA as the consultation continues. Not only it is easy to navigate, but the digital interface is also designed to be interactive for customers. Switching between digital screen and the vehicle display, customers can use DPA to maximise their browsing experience, while the system records the viewing data to the corresponding customer profile for marketing analysis and follow-up. Conversion rate has been proven to increase by 11% since the launch of the DPA.