Taste the Moment

JW Marriott

We created an identity to highlight finesse – the essence of the JW Marriott service.
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Challenge

Providing an online experience

We were tasked with providing an online experience to match their on-going campaign, That's the JW treatment, and enticing users to join in on the unique experience. To do this, we sought to create a tasteful digital presence that matched the brand's attention to detail and love for fine dining.

Solution

A seamless interface

Through in-depth interviews, philosophies and stunning imagery, we celebrated moments of triumph and inspiration. A series of online videos were created to showcase each chef's unique story, which was introduced with a seamless navigation system, intuitive interface design and stunning visuals. The rich content helped set the grand stage for an introduction to their signature dishes, which was brought to life at the event's dinner. Furthermore, a responsive design was created to give the optimal viewing experience, increase user engagement and generate a positive experience.

 

From regional wine tastings to private masterclasses, the events page featured exclusive invitations to the weekend's happenings. Users were invited to swipe through each category until they found their match for new details and highlights.

 

Last but not least, a collection of online videos and HTML 5 banners were created in five different languages for both Facebook and Instagram content, driving interest and engagement throughout Asia Pacific to an all-time high.

Results

We achieved over 2,000 unique 'buy now' clicks with an average of 5+ minutes on the site.