Helping Car Renters Drive Happy

Alamo Rent A Car

We partnered with Alamo Rent A Car to create its first-ever mobile application.

Challenge

Design a native rental experience

Alamo focuses on the leisure traveler market, and lives within Enterprise Holdings Inc.’s esteemed portfolio of brands. In continuation of a broad digital transformation effort that began with Enterprise Rent-A-Car and progressed to National Car Rental, Isobar led the design and development of the Alamo app, with a focus on bringing Alamo’s helpful and fun personality to life.

Solution

A distinctive digital brand expression

All interactions, from onboarding to reservations to customer support, were re-thought from the ground up with Alamo’s customers top of mind. The finished product is a focused, seamless rental experience that’s sure to put a smile on renters’ faces. From start to finish, Isobar was able to shift from strategy, to experience and creative design, to development, testing, analytics with Adobe Analytics and public release in less than a year. The app has been rolled out in the USA and Canada markets, with plans for additional countries this year.