Isobar Good

Isobar Good is a purpose-led initiative that uses our skills, expertise, and methodology to drive measurable social impact for brands, businesses, and not-for-profit organisations. Using the skills and capabilities from our teams across 85 locations in 45 markets, we can make waves in remedying the problems we face as a society and transform the world. 

The initiative was born out of a demand for more purposeful work from our clients and their consumers. A recent report by Kantar Consulting shared that brands with a high sense of purpose have experienced a brand valuation of 175%, and 75% of consumers believe that CEOs should take the lead in making a change, rather than waiting for national governments.

It is our ambition to achieve the United Nations Sustainable Development Goals (SDGs) by working with businesses and brands to drive change. The SDGs will be used as a blueprint for us to achieve a better and more sustainable future through Isobar Good. 

We offer a range of Isobar Good services, so you can discover and transform how your business operates, and more importantly, show your consumers that you have a purpose and you are driven by change.


The potential of technology combined with creativity to address society’s greatest challenges is huge - but we need to make the commitment to make tangible change happen. As an industry, we are the designers, creators and architects of digital experiences and through using our skills we have the opportunity to make a difference for society.

- Jean Lin, Isobar Global Executive Chairman



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