Alex Hamilton

Head of Innovation

As Head of Innovation, Alex specialises in working with creative and technology teams to ensure clients are delivering on the promise of innovation.

Alex cut his teeth as an economist for Markit, becoming Strategy Director for WGSN and then for Retail Week, before eventually joining Isobar in 2017. His strong background in retail, means Alex is able to truly understand the opportunities and challenges retailers face, and overlay that precisely with the benefits emerging technologies can bring. He focuses on how our relationship with technology is reshaping the industry, what the future shopping trends are more importantly translate that to what’s practical and useful for brands.

During his career, Alex has delivered bespoke innovation projects for a range of multinational clients, including Asda, Clarins, Desigual, LEGO and Swarovski, as well as launching Dentsu Aegis Network’s voice proposition in the UK market.

Alex’s engaging and informal style means he is much in demand as a speaker at industry events. Recent engagements have included Retail Week Live, Futr. eTail and Web Summit. Alex is an active figure in the industry and chairing events, roundtables and think tanks for WGSN, Retail Week amongst others and his background as a journalist means he writes and contributes to many articles and thought leadership reports.