In 2018, it was agreed at the London Commonwealth Heads of Government Meeting that all Commonwealth leaders should halve malaria by 2023. Malaria is one of the world’s deadliest diseases. Despite significant progress since the millennium, malaria still kills a child every two minutes. In light of this, we are delighted to share the news that our Commonwealth Malaria Tracker, created in conjunction with Malaria No More UK has now launched. The new interactive tracker was built to help Commonwealth countries review progress against their commitments in the fight against malaria.
The pioneering tracker uses data from the World Health Organisation’s annual World Malaria Report 2020, to provide a snapshot of progress against malaria across the Commonwealth, as well as showcasing efforts made in each specific country. This is the first time that leaders will be able to see, at a glance, which countries are on-track to achieving their commitments, and which need to accelerate progress. The tool also allows users to easily access country specific resources from key partners, such as the African Leaders Malaria Alliance country scorecards. This feature aims to make the site an effective tool for sharing best practice from around the world.
The tracker was developed on a pro-bono basis by global creative experience agency Isobar, as part of parent organisation dentsu’s ongoing commitment to Malaria No More. It also benefits from the expertise of the African Leaders Malaria Alliance, the Asia Pacific Leaders Malaria Alliance, the RBM Partnership to End Malaria, the World Health Organisation and Malaria No More UK.
The Commonwealth Malaria Tracker builds from dentsu’s ground-breaking campaign “Draw the Line”, first launched across Africa in February 2021. The campaign launched a unifying global platform designed to capture youth, community and public imagination. The campaign aims to generate mass awareness and high visibility for the Zero Malaria Starts with Me movement across malaria-affected countries and beyond, and reflects the huge energy, talent, and cultural influence emanating from the African continent with references to art, fashion, music, sport, and entertainment.
The team behind the Zero Malaria Starts with Me movement and Draw the Line campaign will speak as part of Cannes Lions Live this week.