The partnership will further power Isobar UK’s creative, experience and innovation offering, and the Whitespace team will be strengthened by Isobar UK’s strategic technology and commerce capabilities.
Iain Valentine Whitespace Managing Partner said, “Today brands need a wide blend of skills to create campaigns and experiences that meet customer expectations and deliver results. We are really excited to join Isobar’s growing global family, after becoming part of Dentsu last year. Creativity underpins everything Isobar do, so we see a clear cultural fit and opportunity to grow our team and what we can do for clients.”
This partnership will unlock an end-to-end solution for clients in the UK market specifically, delivering Marketing, Commerce, Consulting and Products & Service Design offerings in the market and across Europe. Whitespace complements the network through its brand strategy, creative, UX, content marketing and digital expertise, and will partner closely with Isobar UK in London, which has strong commerce, innovation and technology capabilities.
Jean Lin Isobar Global CEO said, “This is the next step for Isobar’s growing team in the UK. It brings together our globally recognised Commerce and Technology team in London with a hugely talented team in Scotland - creating a powerful solution for clients who need to transform themselves in the face an increased reliance on experience to differentiate their brands.”
To celebrate the coming together of the teams, Whitespace has opened a ‘NowLab’ for clients, a space to make, experiment, prototype and workshop innovative business solutions. It will become part of Isobar’s global NowLab initiative and accelerator that fosters a culture of innovation and is already across 22 locations in America, Europe and Asia.
Based in Edinburgh, the leading creative agency was acquired by Dentsu Aegis Network in 2018. The award-winning 70-strong team services clients including The Scottish Government, Aegon, VisitScotland, The Royal Academy of Music and Wood.
Isobar UK specialises in helping clients win, keep and grow their most valuable customers. Previously Isobar Commerce, the agency services clients internationally such as Adidas, Clarins, Disney and ASDA George and has production teams in Sofia and Pune.
James Morris, Dentsu Aegis Network UK Executive Director - Creative for the UK, said: “This is an important step not just in the evolution of Whitespace and Isobar UK, but also for our network’s wider Creative offering. It ensures that our clients will get greater access to market-leading talent across the UK and partner with us to create award-winning creative and digital experiences.”
Both agencies are part of Dentsu Aegis Network’s Creative agency brands, which also includes mcgarrybowen, John Brown and Manchester-based creative agency BJL.