24 July 2019

Is Headless Commerce the future of Transactional Brand Experiences

Isobar's white paper explains how brands can leverage Headless Commerce to create experiences across an entire ecosystem of touchpoints. Using the Headless Commerce approach enables brands to build long-term customer relationships and deliver sustainable business growth.

Authored by the Isobar UK and Global team, the white paper makes the argument that the reconfiguration of legacy systems can support the functional, emotional and tangible needs of a customer experience. It explains how the Headless Commerce approach provides brands with greater control over the UX, giving them a consistent identity across an entire ecosystem of touchpoints, and a foundation to create long-term customer relationships that can deliver sustainable business growth.

The white paper covers:

  • The context behind the emergence of unified commerce experiences
  • The opportunities of the Headless Commerce architecture model
  • A Customer Experience Framework
  • The limitations of conventional architecture approaches (Monolithic architecture)
  • The opportunity for immersive experiences through rich content approaches
  • How Headless Commerce provides brands with a centralised view of customer data
  • The requirements of a Headless Commerce strategy & what the future holds

The white paper was authored by Mustafa Rashid, Isobar UK Head of Emerging Technologies, and Vikalp Tandon, Isobar Global Chief Technology Officer.

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