Millions of people around the world know that Scotland is jam-packed with stunning sights, rich history, and vibrant culture. Yes – we’ve got kilts, whisky and haggis – but what about everything else?!
#ScotlandIsNow sets out to tell the new story of Scotland: as a bold and positive country rich in history and heritage, but leading the world in a way that is progressive, pioneering, innovative and inclusive. We wanted to transport potential visitors, students, workers and investors from anywhere in the world into the Scotland of Now.