Little Adventures

Visit Scotland

Are you ready for a little adventure? We created an animation for Visit Scotland that evokes a child-like imagination and inspires family staycations.

Challenge

To promote Scotland as a tourist destination in the middle of a global pandemic.

 

During the summer of 2020, when the country’s tourism and hospitality industries would normally be thriving, we were instead plunged into lockdown. Restless families were stuck at home, unsure of where would be safe to explore as restrictions eased.

 

VisitScotland wanted to inspire these families to start planning their next day trip to accessible locations, and turn a local visit into a magical adventure.

Solution

Our story begins among the everyday clutter of the dining table. Hannah and Jack’s magical scrapbook and the surrounding environment are entirely modelled and filmed in Cinema4D, allowing us to play with style, composition, framing and defy the laws of physics.

 

Hannah and Jack have been busy dreaming and during lockdown. They been filling their scrapbook with all the exciting places they are looking forward to visiting.

 

Using VisitScotland owned photography that covered a full regional spread, we shaped our hero video around what our 2 lively character would imagine themselves doing in these locations. From giants to rocket ships and beyond, we wanted to capture the child-like excitement of exploring new places.

Results

This hero video was shared on VisitScotland’s social channels, along with promotional posts prompting users to watch the full film and visit their website. Watch the full film below.

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