The Marketing Society set us the task to create 2020's brand campaign for the Star Awards. Every year, the campaign adopts a completely fresh look and feel. Our approach was based around a pop-up style food restaurant, after all, it's only around for 2020 so a pop-up style design felt even more relevant. The awards celebrate the best of the best in work and people, which meant we wanted the campaign to feel fresh, vibrant and full of life both visually and in the tone of the copy. We pulled in references to pop-up vans and hangouts, and with the language from the world of restaurants and food, our campaign was ready to tuck into.
As the year progressed, it became clear that the awards would need to be held virtually, therefore all communications leading up to the event needed to be simple, eye-catching and flexible to suit the ever-evolving situation.