Hibernian F.C.

Scottish Premiership Club

We created a seamless experience that could keep 20,000 Hibernian fans informed, entertained, and able to buy tickets, merch, or stream the Hibs TV.

Challenge

Hibs needed a new site where they could drive ticket sales, and for the modern fan who wanted to access Results & Fixtures on the go.


We wanted this to be the primary source for information, loudly beat with Hibs pride, and push the fan experience to the next level online.


Solution

Meeting the demand of thousands of fans, our site integrates single-sign-on as major technology advancement. Supporters can now buy tickets, merch, and stream Hibs TV with one login. 


Our fresh new Match Centre is the hub for all things match related, and this is all tied together through Hibs existing brand and beautiful new player photography.


Our site is clear, clean, and flexible. It’s a place to hero Hibs goals and aspirations as a premier football club.


Results

The feedback from the client was very positive.

 

Greg Ewan, Head of Marketing & Brand Partnerships said “we were delighted to have the website delivered on time, on budget and with minimal snagging issues. On top of all of that they are a great bunch of creatives to work with. They come with solutions, not problems, and always extremely pleasant.”


The new website prompted an 78% increase in new site visitors. Moreover, it yielded a 45% increase in the average session duration and a 12% increase in pages visited per session. Showing that fans were encouraged to visit the site but more importantly, they wanted to stay.


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