Traditional Life Insurance can be hard to buy online as it involves working with brokers, answering multiple different question sets, undertaking medicals and blood tests - the whole process can take several weeks. Our challenge was to launch a brand-new insurance comparison service which could solve those pain points and could compete in a crowded insurance space.
Choozi offers a single process to quote, compare and purchase multiple life insurance products from a range of trusted providers. Users can apply for life insurance online or over the phone via a dedicated call-centre, with both channels working together to create a seamless user experience. An original idea of Choozi glasses giving users the superpower of choosing the right insurance, fun colour palette and style, make for a memorable brand that still meets high standards of online accessibility.
We created a brand-new comparison service that not only stands out in the competitive insurance space, but also performs great from the very start.From a standing start in the first month conversion rates for the life insurance product are already performing in line with industry standards.