Make Someone's Day

Scottish Government

Our campaign elevated St Andrew's Day by pulling at Scottish heartstrings, marking it as a day to 'make someone's day'.

Challenge

Driving participation

We (Whitespace - an Isobar company) were tasked with getting more people to become aware of how to celebrate St Andrew’s Day, and to participate in the national day activities.

Solution

An idea to inspire

We knew that Scots are good at celebrating with parties and poems, but there are inner traits that Scots possess that are never given the opportunity to shine. These traits are caring, compassion and sympathy for others. Our idea was to create a campaign for St Andrew’s Day where people take the lead of St Andrew himself and help those around, with gestures small and large. We called it 'Make someone’s day this St Andrew’s Day'.
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