Zlatopramen

Don't Be a Drop Over The Top

Did you know that most non-alco radlers still contain some percentage of alcohol? Only Zlatopramen 0.0% is a truly non-alcoholic radler.

Challenge

0.0% Alcohol

How to introduce the unique non-alcoholic radler Zlatopramen 0.0%, and to present this drink as the way of enjoying fluid moments without losing the possibility of making more out of an active lifestyle?
 

Solution

The Flow Must Go On

We decided to introduce millennials to the idea that even the smallest detail matters. We created a series of four hero spots where the chill atmosphere is ruined by intruders who are a drop over the top. So who do you wanna be?
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