Artisans of the wild

Perrier-Joüet

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We develop Perrier-Jouet's capacity for influence and cultural influence through a global content strategy (magazine and social media) co-created with 12 artists and craftspeople of international stature.

Challenge

The vision of the artisans at the service of the brand's mission and values

Artistic partnerships are often reduced to simple "PR relays. How to put the vision of craftsmen and artists at the service of the brand mission, its fundamental values to attract and federate a highly solicited community of CSP++
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Solution

A physical and digital magazine

Deliver a unique cultural point of view through a physical and digital magazine distributed at premium selective points of sale and at international cultural events to promote the house and Perrier-Jouet's vision of nature and the transforming forces of creativity.
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