Easy book challenge

Oxford

We re-engaged teens with traditional stationery for Oxford.

Challenge

Engaging teens on stationery

As part of the launch of the Easy Book range, how to re-engage teens when screens have invaded their lives and label paper products offer cheaper products with similar quality ?

Solution

Challenge relayed on TV, social media and TikTok

Supported by the International brand platform: "Oxford. Power in Your Hands", we have demonstrated that the Easy Book range is #TeensLifeProof. Staged in like a challenge, relayed on TV, social media and activation influences TikTok.