Les Petites Créations

Le Petit Marseillais

We created first “community” range for Le Petit Marseillais.

Challenge

A new generation concerned about what they consume and the environment

In 2019, Le Petit Marseillais is facing a double problem. On the one hand, the emergence of mistrust regarding the ingredients used in their products. On the other hand, a growing desire to consume better from the new generation. How can we reconnect an emblematic brand with a new generation of consumers ?

Solution

An OP co-designed by the brand's community

The brand community chose the different ingredients with a focus on vegan organic ingredients and defined the packaging and communication assets. Le Petit Marseillais proved that a historic brand was able to keep up with the trends of a rapidly changing sector. We created the community (Isobar), built a performance plan (IP), defined a storytelling.
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