Red is an attitude

Generali

In the grey world of insurance, Generali's red color is not insignificant: it is a sign of human values that other insurers do not have, of its "red-heartedness ».

Challenge

Global repositioning of the brand

Development of a new creative territory with new visual and sound codes.

Solution

Deployment of an integrated campaign on individual and professional targets

Production of a brand content program for small and medium compagnies