Red is an attitude
In the grey world of insurance, Generali's red color is not insignificant: it is a sign of human values that other insurers do not have, of its "red-heartedness ».
Global repositioning of the brand
Development of a new creative territory with new visual and sound codes.
Deployment of an integrated campaign on individual and professional targets
Production of a brand content program for small and medium compagnies
For The Very First Time Again
The sex for real