My 2020 Travel Project

Flying Blue

We made 17 million members travel differently for Flying Blue.

Challenge

A common desire to escape and travel

In 2020, many French people had a travel plan. A trip they had taken a long time to prepare. And then the lockdown went through there and everything flew away ... Except their desire to travel. But just as a book can take us elsewhere, aren't there other ways to get to the other side of the world ?

Solution

A trip through photos

A young photographer, influencer Jonathan Bertin was due to leave for Tokyo last November for the trip of a lifetime. When he thought he could never make it happen, Flying Blue and his agency Isobar found another way to get him there. That's how Jonathan sent cameras all over Tokyo to collect the memories he couldn't make.
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