Travel. Is it only a matter of distance?

Flying Blue

We repositioned Flying Blue in a post-covid world.

Challenge

Reconsidering our relationship with travel companies

The global pandemic has grounded air travel all over the world, and it’s forcing us all to reconsider the relationship we have with travel companies. Flying Blue needed a strategic response to the pandemic that would enrich the travel experience.

Solution

Leveraging the emotion of disappointment and hope

The Flying Blue and Isobar France team first leveraged the emotion of disappointment and explored the concept of lockdown asking ‘what travel means’ in a large-scale film “Travel. Is it only a matter of distance"
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