The sex for real

Durex

Durex shatters the clichés of sexuality for ​15-21 years old

Challenge

Joining young people through their discovery of sexuality, in complete  safety ​

Now that 15-21 year olds no longer use condoms for their first sexual encounters, how can Durex provide them the education they need to enjoy safe, fulfilling sex ?

Solution

Educating through sharing  experiences 

Co-created with influencer Romy, the campaign is presented as a filmed social experiment, where participants must answer raw questions about their sexuality. Made of 4 episodes, the program provides answers to questions young people have about sex and its practices by collecting authentic, uninhibited testimonials.
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