The new offices will house all of its 10 network brands under one roof, along with innovation labs and R&D centre: Isobar NowLab, iProspect VoiceLab, and the Global Data Innovation Centre. With the move to the new headquarters, Dentsu Aegis Network will now be able to accommodate over 750 of its Singapore-based staff in one location for the first time. The new regional headquarters launch was officiated by Indranee Rajah, Singapore Senior Minister of State, Ministry of Law &Ministry of Finance; Nick Waters, CEO, Dentsu Aegis Network Asia Pacific; and Kelvin Wong, Assistant Managing Director, Singapore Economic Development Board.
The offices will also host Isobar NowLab, iProspect VoiceLab, and Global Data Innovation Centre to explore new emerging technologies and equip Dentsu Aegis Network with the necessary tools and capabilities to navigate through the digital economy successfully.
Isobar NowLab is a global initiative, an accelerator intended to catalyse innovation across Isobar. It provides an open and collaborative environment for the global NowLab community to share ideas and codes, build on each other’s experiments and help clients bring emerging technology and innovation projects to market. Isobar NowLab also runs hackathons, conduct R&D projects, and host permanent maker-spaces, amongst others.Global Data Innovation Centre is the network’s first-ever R&D centre that develops and produces innovative applications and serve as a hub for data scientists and technology talent globally. First launched in 2016, the centre was built in collaboration with the Singapore Economic Development Board (EDB). Singapore’s Industry Transformation Map (ITM) for Professional Services was also launched today in conjunction with the opening of Dentsu Aegis Network APAC headquarters. The new office was selected as a venue for the launch as the business’ success in building digital and data-led partnerships and innovations sets an example for Professional Services firms in the creation of opportunities within the digital economy.