Let your eyes speak your passion
La Mer
The Italian pop star Annalisa told the story of her burning passion for music, the flame that lighted up the spark that still shines in her eyes.
Challenge
Introducing The New Eye Concentrate
Drive growth of La Mer’s hero product, The Eye Concentrate, by introducing new innovation with a faster, stronger formula and upgrading the packaging to cue modern luxury and recruit new consumers sourced from priority consumer growth segments.
Solution
Through bright new eyes
This campaign is about seeing the world with a new perspective championing a mindset that illuminates new possibilities, sparks new ideas and powers new ways of seeing. Through the green gaze of the Italian pop star Annalisa, we told the story of her burning passion for music, the flame that lighted up the spark that still shines in her eyes.
