From the outset, the need to deeply understand the company’s various industries, market and customer segments was apparent. Through interviews of global sales teams, internal departments, industry experts, and analysis of competitor solutions, it was possible to accumulate a wealth of domain expertise. Combined with a continuous and willing participation of internal stakeholders, Isobar was able to successfully organise and structure all content to simultaneously offer business unit autonomy, product coherence and overall synergy. The project was built on the Adobe Experience Manager enterprise-grade CMS, which provides great flexibility for multilanguage and region-based localisation of MTU’s product offerings, not to mention new cross-link possibilities between business units which were previously stand-alone entities. Isobar also developed a design system based on atomic design principles which would become the foundation of the rebranding for launch as well as the modular building blocks to ensure design consistency and extendibility going forward.