Best Moments Are Coming Your Way – Subway
Isobar Finland
We are creating succesful campaigns that breath authenticity.
Challenge
Finding the right tone
The tone that speaks to Subway's young adult audience must come from true authenticity and optimistic attitude.
Solution
A Sub is as unique as our target audience.
Our audience doesn't want to be put in to any box nor a category. They are authentic individuals who make their own unique choices, in food and life. So we began to create advertising communication that tells about real authentic people who do things their way. We also made the visual world of Subway to feel like it was created by authentic visual artists.
