Lee Le

Business Director

Lee Le is currently Business Director of Isobar Vietnam, where she is responsible for the overall policies and goals for the business development department, including identifying potential business partners and negotiating key agreements. Joining the company in 2011, Lee has worked with key clients, including Nestle Vietnam, Coca Cola, Holcim, General Motors Vietnam, ILA and Sanofi-Aventis.

With a background in both journalism and marketing, Lee holds a Bachelor of Journalism from the University of Social Sciences and Humanities, Hanoi, and a Master’s Degree in Marketing from ESCP, Paris Sorbonne University under CFVG training programmes.

Her career began as a reporter for VnExpress, however, she soon side-stepped into the digital industry, first working as a PR manager for FPT Telecom and then progressing through account management and marketing leadership roles for Masso Group. In 2012, Lee spent a short time at Kaldewei South East Asia, as their regional marketing manager, before moving to Isobar Vietnam.