Lyubomir Cholakov

Managing Director

Lyubo has over 20 years of experience in scaling professional services teams in consulting, commerce, system integration, and UX. 

He joined Isobar 6 years ago as Managing Director for Isobar Commerce. His role is focused on winning and delivering commerce projects on a global scale for brands like Adidas, Clarins, Shiseido, Coca-Cola, Disney and Walmart.