The agency was awarded the brief following a competitive pitch, and was praised for its strategic and ambitious approach.
The Isobar Spain team will be responsible for the entire digital experience for Carapelli with the ambition to grow the brand on a global scale. Their role will encompass strategy, platforms and content, including web redesign, e-commerce, social media, digital content.
Marisa Gonzalez, Isobar Spain MD, said “We're delighted to be have been named the new digital creative agency for Carapelli and we are excited to take on this important role to lead the digital direction for this well-known brand and the opportunity to offer a creative lead Digital Transformation to Carapelli through our three core pillars of: Marketing, Ecosystems and Digital Products.”
Emmanuel Pouey, Chief Marketing Officer at Carapelli parent company Deoleo said, “Our brand was born in Tuscany in 1893. It was made with Passion for the Art of olive oil making. We believe that the best things are given by Nature, which is why we respect it… We believe in the Wisdom of our Ancestors, that is why we honor them…and Craft Olive oil with Artistry. With this philosophy in mind, we are looking forward to our partnership with Isobar Spain and bringing Carapelli history and artistry to our consumers in the digital world.”