The insight came from the energy report that WSP produced, where it was clear that there are so many aspects of energy that are important to solve the energy equation in the future. Many were also unknown to most people. We, therefore, created a concept that would create curiosity about these. We did it through speculative and imaginative solutions along with the headline "Is this the future?" Everything from “electricity teleportation” to “bubble storage” and “lightning power plants” was highlighted as playful solutions. The campaign was also based on WSP's strategic platform, Future Ready. On the website, you could then read more about WSP's broad knowledge of sustainable energy. The campaign appeared in industry press, digital and social channels.