Create yourself – Haaga-Helia

Isobar Finland

We created a joint application campaign that lifted the current and former students of Haaga-Helia to be the storytellers of our communication.



Typically people think of schools as stagnated institutions, but learning can be much more than acquiring new skills while sitting in a classroom.


I am there, doing it.

The campaign was built on an idea that applying to Haaga-Helia is a start of an inner journey towards creating oneself. The communication focused more on why we study rather than what we study. The campaign featured current and former Haaga-Helia students reflecting their own personal motivation to develop themselves.