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Mix Festival Brazil

Challenge

The body of diversity culture came to talk. This is how the campaign for the 29th edition of the Mix Festival was created by Isobar. The event is one of the most important of the LGBTQIAP+ culture in Latin America and this edition is inspiredand honorstheBraziliansinger Ney Matogrosso, an artist that represents a great source offight for rights, resistance, and strength.

Solution

Joining innovation and technology for the project, the use of Motion Capture made it possible to record movements inspired by Ney Matogrosso made by a real dancer and reproduced in a digital model. The technique also brought the possibility of creating an important visual narrative for the film with various shapes, textures and colors, to compose what would be the body of the Culture of Diversity, which is always different and in constant transformation.

Results

The "Culture of Diversity Present" campaign brings movement, with very subtle metallic lines, all inspired by this edition's honoree.  The video is a performance and the voice acting of actress Aretha Sadick, is a manifesto that when aligned, cause a perfect harmony.