Chye Yong Hock

Chief Innovation Officer

As the innovation lead at Isobar Singapore, with almost twenty years of experience in digital, Chye is tasked with researching and recognising emerging technology trends and understanding how they can be used for implementation into client projects.

His research and development focus centres around mixed and virtual reality, machine control and learning and real-time 3D graphics to help businesses and brands move away from traditional approaches to newer, creative and innovation-led ways to solve business challenges and to deliver unique propositions.

Chye has executed projects for high-profile clients, including General Motors, the Info-Communications Media Development Authority, Diageo, Dulux and Fraser & Neave, locally and regionally.