He stepped into advertising as a copywriter while working on his thesis about american movies and their effects on the audience. Meanwhile he worked as “sound designer” for some local radios, racing with motorbikes and drumming in his band.
He moved to USA working in New York and San Francisco where he got struck by the web. Instant flight back to Italy to learn some useful shit and get a multimedia master degree.
In 1997 it's time for Quam, one of the biggest web agency, as partner and Vice President Creative. Quam joined the Nurun Inc network in 2000 where he acted as Strategic Creative Director managing a 40 people team.
In 2003 he founded Dodicitrenta, digital communication agency with a vertical focus on fashion&luxury clients such as Gucci, Aspesi, Casadei, Pomellato, Vogue Italia, Italia Independent.
In 2013 dodicitrenta merged with Now Available and The Big Now came to life.
In 2018 The Big Now joined Dentsu.
He was in charge of Low, creative unit with vertical skills on fashion, luxury, beauty and design. Main clients were Gucci, Fendi, MaxMara, Valentino, Coty.
Now is Managing Director at Isobar.
No more drumming but still lots of motorbikes…