Marcus Friedrich

Creative Director

Marcus has been part of the isobar Germany team since 2021 and oversees the entire creative process – from briefing to the realization of excellent ideas.


As Creative Director, Marcus empowers the creative team with insights and impulses along the customer journey and supports with his deep understanding of digital services and customer requirements. Through his experience with big brands and multi-layered projects, Marcus brings a holistic consulting mindset and is always looking for the best solution, even if it is pragmatic rather than creative.


Marcus doesn't think much of the hipster attitude that many creatives have embraced, and places much more value on aesthetics and style. He has a soft spot for quips and puns – when they are witty – and always has a good story to tell. Accordingly, his works are precise, smart and brim over with creativity.