Patrick Deloy

Managing Director

Patrick Deloy, a serial entrepreneur by nature, co-founded Bluecom Group in 2012 and has helped to establish it into the leading Magento, Salesforce Commerce Cloud and SAP Hybris solution partner in APAC. When Bluecom joined Isobar in 2016, Patrick Deloy took the role of Managing Director of Isobar Commerce. As an award-winning e-commerce solutions provider, it supports medium to large B2C and B2B companies with the planning, development, localisation and long-term support of multi-country, e-commerce website deployments in the APAC region.

Passionate about new technologies and the APAC market, Patrick has been involved in IT & e-commerce for over 12 years with stations in Hong Kong, Guangzhou and Shanghai.

With an in-depth knowledge of the regional digital market, as well as regional economics and policies, Patrick is a frequent speaker at industry events and is also a contributor to e-commerce related publications. Patrick has been a member of EO Entrepreneur’s Organisation since 2013 and is also an avid global traveller.