Charlie, heading up the strategy team at Isobar Canada, has worked in the marketing industry for 20 years on some of the largest blue chip brands in the business, specializing in strategy to develop intriguing brand narratives across relevant consumer experience touchpoints. He also leads Design Thinking methodology across Isobar’s innovation briefs.
Joining Isobar Canada in 2017, he previously was with Dentsu Aegis Network in the UK at Carat and most recently, MKTG. Prior to that, he spent 9 years at H+K Strategies working on global Sponsorship and PR.
His experience covers account work with Allianz, American Express, Travel Alberta, Cadillac, Diageo, FedEx, Gillette, GM, Huawei and Procter & Gamble.