31 January 2019

Isobar shares emerging trends from National Retail Federations Big Show Expo

The National Retail Federation’s (NRF) Big Show & EXPO wrapped up earlier this month, with over 37,000 attendees leaving the Javits Centre in New York fresh with inspiration.

From numerous aisles showcasing the latest retail innovations and technologies, to hours of strategy discussions and retailer case studies – attendees had lots to digest. 
 Our "NRF 2019: Emerging Trends" report examines the key trends for brands and retailers from the show, including:

  • Customer centricity – Putting the customer at the heart of business operations, from supply chains to marketing 
  • Shiny technology – Technology must co-exist, not compete with humans 
  • Creating a culture of innovation – Prototyping quickly with an emphasis on learning from failings 
  • Customisation – Scrapping the “one size fits all” concept 
  • The future of stores – How grocery stores will evolve aided by interactive technology

 The underlying theme throughout the event was the affirmation that retail is here to stay – specifically the physical store. The idea that online shopping will be replacing the physical store is no longer an excuse brands can hide behind. A balance of both online and offline initiatives will prove valuable. However, brick and mortar stores must become smarter, more customisable and interactive – delivering an experience solely centred around the consumer. Isobar’s Head of Innovation Projects, Alex Hamilton, said “Coming immediately after the critical holiday trading period, NRF’s Big Show provides an opportunity for brands and retailers to refine technology strategies for the year ahead,” 
 “The same technology themes are discussed every year – purpose of the store, personalisation, innovation, but with certain nuances that provide insight on the direction of travel across the industry.”