20 February 2018

Fast Company names Isobar within Top Ten Most Innovative Companies in AR VR

Fast Company today announced its annual ranking of the world’s Most Innovative Companies (MIC) for 2018, honoring leading enterprises and rising newcomers that exemplify the best in business and innovation.
Isobar was ranked as one of the Top 10 Most Innovative Companies in Augmented Reality and Virtual Reality.
 The other nine companies included in the AR/VR list include Lowe’s, Houzz, Wayfair, Unity Technologies, Blippar, Best Western, Baobab Studios, Felix & Paul Studios, and Artefact.Each year, Fast Company publishes its Top 10 lists, which recognize pioneering companies across 36 categories, from artificial intelligence to wellness. More than three dozen Fast Company editors, reporters, and contributors surveyed thousands of companies to create these lists. Most Innovative Companies is Fast Company’s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a road map for the future of innovation across the most dynamic sectors of the economy. 
 “This year’s MIC list is an inspiring and insightful window into how many companies have embraced innovation and are working to make meaningful change,” said Fast Company deputy editor David Lidsky, who oversaw the issue with senior editor Amy Farley.
 “Being recognized as one of Fast Company’s Most Innovative Companies in augmented reality and virtual reality validates our efforts to push the boundaries in ways that lead to more and better VR/AR experiences,” said Geoff Cubitt, CEO of Isobar US. 
 “With our VR/AR Emotion & Behavior Measurement and Analytics platform we're able to help clients deliver more compelling experiences and enable measurable: therapeutic, training, decision making, marketing and entertainment value.”
 Isobar has worked with Lionsgate and Unity Technologies to leverage the virtual reality analytics platform for their latest VR campaign for the movie Jigsaw. In addition, Isobar has worked with companies like Wyndham and artist, William Patrick Corgan on virtual reality projects to uniquely engage consumers/fans Fast Company’s Most Innovative Companies issue (March-April 2018) is now available online at www.fastcompany.com/MIC, as well as in app form via iTunes and on newsstands beginning February 27.